Recently, we’ve been working on some commercials for our firm, and some feedback on the advertisements that we've been putting out has been quite interesting. 

This leads me to today's topic, which is pricing. We price all of our packages, our monthly fees at a point that is not only attractive to us, but also attractive to our potential client. The feedback on one advertisement that we ran was shocking to say the least. We had one person that said that they wished they could charge fees like that, insinuating that we were too pricey. 

We’re not. Not in my opinion, and not in all of my client's opinions either.

Then, on the exact same post right below that, there was somebody else saying that we were too cheap. Essentially, they asked how anybody could take us seriously if we weren’t charging more than our current prices?

This was shocking to me. I didn't expect someone to say that we were cheap - it was never my intention. My intention is to value price all of our packages to make sure that our clients feel that they are getting value for all the services that they require for the price that they're paying every month.

The moral of the story is that different people are going to find your pricing to be too expensive or too cheap, depending on who they are. You need to find a price that works for you that still attracts a healthy amount of clients and customers. You can determine this number by either trial and error, or copying what other people are already doing.

In our case, when we first started doing virtual online accounting six years ago, essentially nobody else was doing it. We couldn’t emulate the prices of any other firm, so we had to make it up as we went. 

If you need some help, talk to your accountant. They should be able to help you, or at least guide you in the proper direction.